How Free Apps Can Make More Money Than Paid Apps

Editor's note:?John Manoogian III is co-founder and CTO at?140 Proof, a venture-backed startup for targeted Twitter advertising. While building apps for Apple and Android app stores can be highly lucrative ventures for developers, one of the hardest decisions an app developer has to make is how to get the app to pay for itself. Often the ?monetization strategy? ? shorthand for ?how will this app make money?? ? is left for last. It's hard enough to get discovered by consumers among the millions of already existing apps, not to mention convince people to buy it. People increasingly prefer free, ad-supported apps for their tablets and smartphones, yet many developers still aren't sure how to tackle the free vs. paid issue. Deciding when to charge for your app, and when to try an ad-supported model, is one of the hardest decisions developers must make.

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